A Social Marketing Coach Can See Tumblr's Potential

By Robbie Sutter

Micro-blogging is not exactly a new platform but the truth of the matter is that many sites have made it popular. Amongst all of them, though, I believe that Tumblr is the cream of the crop. It has been able to attract a number of users and the fact that they post constantly goes to show just how much traffic this particular site has for itself. There is much potential to be seen, even for business, and it's the kind that a social marketing coach can illustrate.

How many hours have you wasted simply reblogging posts on this particular site? To say that this is addictive would be nothing short of an understatement. If there are posts that are relevant to your interests, it's very likely that you will post them again or, at the very least, like them without another word. From what I have seen, posts which feature gif files seem to be the most popular. They are ones which are easy for individuals to get lost in and the concept of time would soon be lost.

However, how can this website come into play for the sake of helping businesses? On the surface, it doesn't seem like it would be able to help any company in terms of attaining fans and gaining visibility on a giant platform. That being said, there are ways to get through to an audience. All you have to do is listen to what they have to say and tailor your strategy around what they want so that they will be more likely to come back to your blog time and time again.

Not only does the content that you put forth have to be interesting but it must be searchable. The way that this is done is to attach appropriate tags that a social marketing coach will not only deem relevant but yielding of tremendous results. If they aren't able to be picked up on by Tumblr's search function, it's unlikely that they will be able to attract many fans, if any at all. Make sure that you keep this crucial step in mind, as well as others which authorities like S.M.M.C. can tell you.

Tumblr is the kind of website that, on the surface, should not be utilized for the sake of business. After all, how can a site which main feature is reblogging pictures help any sort of business in the world? Keep in mind that Tumblr has a different type of audience and there should be different strategies set in place for each of them. Without them, it's unlikely that you will be able to attract an audience which, in my view, enjoys the concepts of visuals more than any other.

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