What Is A QR Code And How Can It Be Used?

By Steven Bryant

Basically, a QR code is a barcode, but it can store far more data. In fact, the QR acronym means quick reaction. Originally, it was developed by a Japanese company called Denso, that is owned by Toyota.

Customers can utilize their smartphones (or similar devices) to scan QR codes. Essentially, these are 2D barcodes. Then, the scanner changes the QR code to a useful format, like a website address. This forgoes the normal practice of needing to manually input the website URL into the web browser.

The odd design of free QR codes makes them objects of curiosity. People are naturally drawn to them. They are interested to see what information could be hidden inside the seemingly random arrangement of dots on a small square space. Some advertising campaigns have made the codes their primary focus to attract more consumers. This usually involves an embedded page link to an enticing product offer.

Apart from marketing, there are lots of other practical applications for QR codes. Originally, the codes were employed to assist with tracking the whereabouts of parts for vehicle manufacturing. The NBI (National Bureau of Investigation) in the Philippines utilizes QR codes to give clearances. Over time, QR code usage is bound to become more innovative and cover a broader range of sectors.

Companies need to use every advantage that it can get to beat the competition. This business environment prizes innovation in any form including QR codes. Consumers can expect to see these being stamped on more products moving forward. Right now they are already present in many billboards, posters, leaflets and product packaging. Wherever there's an advertising opportunity, the codes are likely to be found.

As with everything else, QR codes were initially introduced to make a difficult process easier and more convenient, however, smart-thinking people found ways to use these codes to generate additional revenue. Any company that has a website would be wise to start investing in QR codes because people are far more likely to scan these codes than they are to manually enter URLs for websites.

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