Pre Production Advice

By Alexandra Mumford


Pre-production is the phase of fine-tuning ideas and planning prior to the process of production. In a live-action movie sense it is the period before filming starts. In an animation sense it is the period before any real animating takes place. Pre production is a major step when creating corporate videos too - it's no less important!

Don't get me wrong, I know the general location of what I'm looking for, I know my keys are in the house, or in the Norwich area... somewhere. I just don't have the organisational skill or the magic wand to pin-point where exactly.

Looking back at when I started studying the film and production side of things. I did not realise the benefits of storyboarding until it was far to late - on the day of filming when things became very intense and stressful with the deadline fast approaching. Without a planned storyboard it got more and more unorganised and unenjoyable. I have however, learnt from past mistakes and ever since have made sure that a well thought through storyboard always features in the pre-production process. Making sure that it continues to develop and progress all the way through the entire planning phase to make sure that we are all pleased with the final result.

This process begins before you've even begun filming, I mean if you're begin editing a film that had no strategic or methodical terms of planning, then you're going to get nowhere when it comes to compiling the footage. I recently came across this LAMBDA Films video that details some simple ways of developing an idea of what you want your video to look like before you've even started shooting it. I've included a link to the video below.

Pre-production is important for the arrangement of what is going to be shot and includes many phases that cannot to overlooked (as I learnt). It effects the whole filming process and tends to make your life easier in the long run, with efficiency and ease when it comes to filming.

We regularly create production tips and video blogs on video production and marketing, check out the links below to find out more useful information!




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