Testimonials

By Elijah Wright


1. Provide audio/video of your corporation/trade: Facebook Online advertising and marketing How do you gauge intangible assets? Can you calculate your corporation's popularity or goodwill? No. So, how do you convince your customers about your reputation? One of the techniques is through customer reviews. But, it doesn't always work. A potential client might ask, "Why should I believe in the customer feedback?" A valid argument, indeed! Under these conditions, it is easier to convince your client by taking him/her on a tour of your corporation. If your client is in a different country, wouldn't it be much easier and simpler to tour your company on Facebook? Yes, that is why you should upload video tutorials and photos of your corporation. If you are a manufacturing corporation, you can upload video lessons of the manufacturing unit and the implemented safety measures. If you are in hotel industry, shoot a video of the cooking process to prove your cleanliness standards and if you are a software company, post video footage of personnel doing the job at their desks in a cosy atmosphere that helps enhance productivity. These video tutorials and photos will speak a lot more than words or any other proof.

2. Start your name: Facebook Online marketing and advertising brand is the way customers perceive your corporation. To a parent, the product 'fisher price' is related to quality and safety; similarly, for a sports person, Nike relates to comfort and performance. So, what exactly do you want your clients to associate your brand name with? If you are a real-tor, you might want your name to be linked with trustworthiness or if you are an orthodontist, you might want to associate your make with 'smile'. Whatever the case, you have to use a consistent design. A brand design can include logos, colours, catch phrases, name etc. You can't undo your brand name options once it is established. So, it is imperative to think about what you want to communicate through your logos, name, colour etc. McDonald's logo is a traditional example of a simple logo that conveys a tough corporate image. Your aim must be to create a logo that by itself evokes perception about your product and services in the minds of your clients. Then again, do not try to copy logos from other corporations since they are copyright protected; doing so will land you in lot of mess.

3. Get involved in two way announcement: Facebook Online internet marketing For any message to be fruitful and bear rewards, it must be two way. As a customer, how many times have you felt that it is futile to complain about the poor client service or the low quality of the products? It is not uncommon for people to experience sub-standard service for the money they pay. The most imperative thing after creating your Facebook page is to launch a two way announcement with your customers/fans. Presume that you have a bed and breakfast business and have productively reputable your Facebook attendance but neglect talking with your clients.

Here is what will happen: Your customers might write on your wall admiring your shopper service and when it goes unnoticed and non-reciprocating, the appreciation and announcement declines and eventually stops - a very bad marketing system. When other clients see that you don't respond to criticism on your wall, they stop posting advice and you lose a valuable reserve to measure your standard of service and status.So, take time and effort to answer to your consumers' queries, to thank them, to apologise or just to stay in touch.

4.Offer up products that align with your brand image: Facebook Online advertising and marketing Do you memorize the failure of Col-gate's Kitchen Entries that never took off or that of Pond's toothpaste, which failed miserably? These are stereotypical cases of goods that are not in line of the product image. Colgate has always been related with dental and personal hygiene; for customers to relate ready to eat meals with Colgate was not palatable. Customers always related Pond's with fragrance and freshness. So, when Pond's presented toothpaste, people couldn't relate dental hygiene with fragrance. The lesson learnt from the above cases: Do your research before you venture into launching new products. You must recognize your clients thoroughly to know their likes and dislikes. Once you have reputable product on Facebook, remember that you can't undo the writings on your wall. You will be obtaining thousands of fans for your page. Therefore, use discretion before launching a new product. For example if you are a flower shop owner, extending flower agreement offer for special occasion falls in line with your brand but not selling sweets and confectioneries

5.attaining out to your Influencers: Facebook Online promoting If you are a regular user of Facebook, you already understand the importance of involving with Influencers. For those of you who are new to Facebook, Influencers are people who have the most links on their list. Before you start connecting with influencers, take time to prepare a list of influencers you want to connect to. The best place to start is with your own friends list. Start discussions with the influencers by introducing yourself and take an extra effort to send personalised emails to each of them. If you do a copy paste job and send it to heaps of influencers, your account will be marked for spam. Do not request them to join your fan page immediately. Decide on a date you want to ask the influencers to join your fan page. If you have too many influencers on your list, you can have various launch dates. P.S.: This is purely a guerilla internet marketing system; collecting information about influencers is against the Facebook policy. On the other hand, the information is easily available; consequently proceed with caution when you collect the info. Remember not to abuse the system and use these methods carefully with facebook online marketing and advertising.

6.Set-up Communities: Facebook Online internet marketing What if you are doing the job for a cause and do not want public access to your pages? Is there a way around in Facebook to set-up internet pages that have access for privileged associates only? Of course, yes! These are known as 'Facebook Groups.' Think that you are engaged in fund raising for battling 'cancer in kids' or 'feeding the malnourished'in the under developed countries, you can set-up a Facebook group. You can set-up three different levels of access viz., open, closed and secret. request your family and family friends to join your group. There are many methods you can market yourself to raise funds. One of the techniques is to create group with the note, "For every person getting started with the group, $2 dollars go to the Cardiac Care Centre." You can come up with any message of your choice. This is a proven technique to raise funds and expand your group.

7.internet marketing a donation drive on your group: Facebook Online advertising and marketing Are you stressed out about raising a certain total of money within a short notice? Here is what you can do: Post a message on your Facebook group for a 'Matching donation drive.' In a matching donation drive, if you raise 'X' rate of money within say, 36 hours, one of the donors will match the amount raised. For this plan to work, you must have a contributor who is willing to match the raised amount. Another way is to link the donation sum to a date. For example, if you are raising money for your friend to undergo a heart surgery and her birthday falls on the 25th, you can host a special birthday fund-raiser event. Post a message asking users to donate any quantity ending with 5;you must follow up your note with reminder emails.

8.Share/Create outstanding content with your group: Facebook Online internet marketing Now that you have a Facebook group, how do you take part in its subscribers? If you want your group members to visit the group regularly and participate in its activities, you must create and share content that will retain their attention in group activities. Presume that you are talking with the same associates on different social networking sites like twitter, Linkedin etc and have returned from a holiday. Post your pictures and video tutorials only on Facebook. When your users don't find your photos on other sites, they will return to the group to view and participate in group activities. Sharing is one of the ways to maintain exclusivity and retain group associates. Another way is to create videos and post it on Facebook. If you are an painter and your paintings have won awards, post it primary on Facebook before posting it elsewhere. This is a great way to keep your group engaged.

9.Track your Competitor's Facebook participation: No marketing is complete without assessing the market situation of your competitors. It is one of the main benchmarks to gauge your own success. So, it is vital that you track and assess your competitors' overall performance on Facebook. If you are in garment manufacturing business, you must be aware of the trend setters in your business. You must know if your competitors are maintaining pages/profiles on Facebook, and on other social networking sites, or blogs. You can trace the activities using the Internet search engine. The next step is to monitor the quality and quantity of interaction on social media. Make a note of how frequently they update their fan internet pages, offer useful information, connect with their customers and deal with negative criticism. This will help you in understanding if your competitor is genuinely associated in the social media or is experimenting with it. Your competitors' PR involvement in endorsing the social media can be analysed through articles, blogs, magazines etc.

10.Calculating your advertising and marketing approaches on Facebook: Facebook Online marketing and advertising Once you have established and advertised your fan page/profile on Facebook, you must gauge its performance to know if your approaches are successful. Prepare a basic comparison chart to analyse your overall performance. To start with you can have a column with expected goals vs. Achieved goals. Some of the analytics for the chart are: daily updates on fan internet pages/ profiles. Improving your fan page a couple of times every day is an feasible and sensible goal; setting a goal to update your fan page every 30 minutes is feasible but not realistic because you wouldn't have important information to share with your fans every 30 minutes. You can also keep a score of number of fans added to your page every week and gauge it against your preset goal. Not reaching the preset goal is an indicator that either your goal is unlikely or that the fan page marketing is lagging. Compare the number of fans added to your page to the number of fans added to your competitors' page. Finally be flexible with the metrics; you can always add and delete goals.

11.Create Facebook challenge to invite people to your page: Facebook Online internet marketing You can ask as many relatives and friends as you want on Facebook. Sending out invites to join your page is important to build a strong fan following and you can make the ask interesting through contests. If you are a restaurateur, run contests for the best recipes or will offer online interactive games where the visitors can participate. If you are into computer hardware, you can run a contest that addresses troubleshooting, networking etc. Make sure to hand out gifts and prizes to the winner and the members. The best form of prize is the cash prize. You can attract many people to your page by running contests that have cash as prize. You can give soccer tickets or movie tickets too. Restart your contests at regular intervals. While large organisations can restart the raffles at short intervals, it is difficult for small corporations to do so. Also, bear in mind that your raffles must be in line with your product and name.

12.SEO for your Facebook page: Facebook Online marketing and advertising A Facebook page that is written in compliance with SEO techniques will receive more traffic from major search engines like Google and Bing. Google indexes its rewards and claims to have indexed more than 430 million pages in Facebook. Driving traffic to your website is possible in many ways. Presume that you are a retailer selling wedding gowns and already have a website. Primary thing to do is to tie your website to your Facebook page/profile. This is a quick way to enhance traffic to your page. Another way is to participate in interactions and forums and provide your signature with a back-link to your Facebook page. You can also tie your page to relevant blogs. In the above example,connecting with pages/blogs that relate to wedding gowns will improve your page ranking; not if you link it to blogs or posts that relate to inside home decorations. If your page has more than 1000 fans, Facebook offers a vanity URL, which makes it easy to access your page.



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