Leadership is necessary for defining the methods that will be used in executing project plans, while teamwork pertains to the team's level of commitment to the project. Specialized tools may also be used for faster and more efficient execution of plans.
In SEO, for example, using a specialized tool like project management software is inevitable. SEO deals with a a complex set of information (e.g. client information, planned tasks, schedules, etc.) and using a management system could help make the execution and monitoring of activities, updates and even changes faster and more efficient.
The kinds of project management software that SEO firms use vary depending on the needs of the company, though there are applications designed for general use. Since there's practically thousands of software available, companies need to identify their particular needs to find the most appropriate tool.
Some examples of project management software that SEO firms can use for their projects include collaboration based system, critical chain scheduling and calendar based system.
Critical chain scheduling (also called critical path) is designed to define logic networks for tasks and create time phased schedules for prioritizing tasks. Calendar based systems function like an electronic version of Franklin planners. Hence, its users can merge tasks and schedules for better management of planned tasks. Collaboration based system, on the other hand, is more interactive since it allows interaction among its users through a forum.
A specialized tool like a project management system is usually accessible via the Internet, or by connecting to internal systems to ensure faster communication as well as avoid redundancy of work.
And the great thing about specialized SEO Tools is that most of them are free. Some are Free SEO Tools because they are intended for general use, while some are offered in a trial basis. However, companies still need to be cautious in using free online SEO tools because the choice can either be beneficial or disastrous for the project.