Article Marketing is writing about informational content on advise, reviews, testimonies, how to's, etc., that is valuable to those who are interested in you or your products or business. But it is also the best way to solidify your place in search engines due to that content. Since the internet is based on search, and search engines crawl words, it makes sense to write. Articles give value, generates traffic, and generates sales.
Search engines like Google, Yahoo!, Bing, Yandex, Dogpile, Excite, Webcrawler, MSN, and others all search content by words. You can get specific search engines to search specific topics: Food/Recipes - Yummly and RecipeBridge; Jobs - Monster.com, Hotjobs.com, CareerBuilder.com, Craigslist; Medical - WebMD, Bing Health, Healthline; Multimedia - YouTube, Pixsta, Bing Videos, Yahoo Video, Podscope. You get the point. Writing articles for specific reasons can be indexed and ranked with relative engines.
Think about how you go about looking for something online. You go to your search engine, or in a video site, or a retail website, or in a social site. The internet is organized thru searches. Indexing sites and finding relevant content to match what someone typed in the search bar is what engines do with the help of spiderbots, little programs crawling over websites. Understand that spiderbots nor search engines can actually read. They can not translate what you mean either. They simply word match, so specific words return more specific search results.
Since written articles are all content, and strategically filled with keywords, spiders love it. And the more recent, the better. Change is always best, so be non static everywhere you can be, points towards your main site or blog. Since content is king, when posting pictures or videos, be sure to fill in everything you can about it, like keywords and metatags, titles, comments, dates, descriptions, or captions. Spiders can't read if there is no content.
Here is something to think about. Remember the movie, I Robot, with Will Smith? The website for that movie had zero words on the site, it was all flash and video, and any words that were included were in the videos, which the search engine spiders could not read. But this main site ranked at the top of all the search engines, having no content. Why? Because all of the other sites out there placing content about I Robot, like articles, reviews, thoughts, comments, ratings, and discussions, all pointed back to the I Robot website, ranking it at the top. This is link reputation at its finest.
With that information, you can see how to rank your site. Engage article marketing on a daily basis to keep changing content pointing to a changing website or blog. All of the posted articles will start to give your site or blog some clout. Now, don't fumble and write an article about fishing and point it towards your blog that is about building model airplanes. That will do nothing but hurt your ranking.
How ever you have to do it, write an article a day. Make it a part of your marketing strategy. Consistency is the key to making this work. Over time, depending on how often you write, your articles will begin to generate traffic and generate sales because each has been optimized for particular keywords, and will end up as search results for people looking for what you have written about. The links included in your signature paragraphs will drive traffic back to your site and give your articles more weight with the engines. Once written and published, they are endlessly available for reading. Like an old magazine, you still find an article interesting, no matter how old it is, and if the product supports the article, and it is something you want or need, you will buy - regardless of the date on the magazine.
Example: An article in a 2 year old magazine, sitting in the waiting room while you wait, catches your attention on how the Sun affects our vision. You learn that UV rays can filter through clouds and still do permanent damage to your retinas, and how wearing the proper sunglasses can reduce this harmful exposure. At the end of the article, you realize that your dollar store sunglasses are not protecting you, and you tear out the article so that you can go to the recommended sunglass retailer's website and choose from their huge selection of glasses, and purchase a pair (or two).
One thing about writing articles, it is not a fast technique for results. It is, however, a crucial and important foundation any internet marketer needs to have in their business. Once you have enough articles out there, you won't be able to turn it off. And the nice thing about this, it doesn't cost a thing to write articles.
Did you read this article to learn more about Article Marketing, or to earn how to generate more leads that convert to sales or signups?
Search engines like Google, Yahoo!, Bing, Yandex, Dogpile, Excite, Webcrawler, MSN, and others all search content by words. You can get specific search engines to search specific topics: Food/Recipes - Yummly and RecipeBridge; Jobs - Monster.com, Hotjobs.com, CareerBuilder.com, Craigslist; Medical - WebMD, Bing Health, Healthline; Multimedia - YouTube, Pixsta, Bing Videos, Yahoo Video, Podscope. You get the point. Writing articles for specific reasons can be indexed and ranked with relative engines.
Think about how you go about looking for something online. You go to your search engine, or in a video site, or a retail website, or in a social site. The internet is organized thru searches. Indexing sites and finding relevant content to match what someone typed in the search bar is what engines do with the help of spiderbots, little programs crawling over websites. Understand that spiderbots nor search engines can actually read. They can not translate what you mean either. They simply word match, so specific words return more specific search results.
Since written articles are all content, and strategically filled with keywords, spiders love it. And the more recent, the better. Change is always best, so be non static everywhere you can be, points towards your main site or blog. Since content is king, when posting pictures or videos, be sure to fill in everything you can about it, like keywords and metatags, titles, comments, dates, descriptions, or captions. Spiders can't read if there is no content.
Here is something to think about. Remember the movie, I Robot, with Will Smith? The website for that movie had zero words on the site, it was all flash and video, and any words that were included were in the videos, which the search engine spiders could not read. But this main site ranked at the top of all the search engines, having no content. Why? Because all of the other sites out there placing content about I Robot, like articles, reviews, thoughts, comments, ratings, and discussions, all pointed back to the I Robot website, ranking it at the top. This is link reputation at its finest.
With that information, you can see how to rank your site. Engage article marketing on a daily basis to keep changing content pointing to a changing website or blog. All of the posted articles will start to give your site or blog some clout. Now, don't fumble and write an article about fishing and point it towards your blog that is about building model airplanes. That will do nothing but hurt your ranking.
How ever you have to do it, write an article a day. Make it a part of your marketing strategy. Consistency is the key to making this work. Over time, depending on how often you write, your articles will begin to generate traffic and generate sales because each has been optimized for particular keywords, and will end up as search results for people looking for what you have written about. The links included in your signature paragraphs will drive traffic back to your site and give your articles more weight with the engines. Once written and published, they are endlessly available for reading. Like an old magazine, you still find an article interesting, no matter how old it is, and if the product supports the article, and it is something you want or need, you will buy - regardless of the date on the magazine.
Example: An article in a 2 year old magazine, sitting in the waiting room while you wait, catches your attention on how the Sun affects our vision. You learn that UV rays can filter through clouds and still do permanent damage to your retinas, and how wearing the proper sunglasses can reduce this harmful exposure. At the end of the article, you realize that your dollar store sunglasses are not protecting you, and you tear out the article so that you can go to the recommended sunglass retailer's website and choose from their huge selection of glasses, and purchase a pair (or two).
One thing about writing articles, it is not a fast technique for results. It is, however, a crucial and important foundation any internet marketer needs to have in their business. Once you have enough articles out there, you won't be able to turn it off. And the nice thing about this, it doesn't cost a thing to write articles.
Did you read this article to learn more about Article Marketing, or to earn how to generate more leads that convert to sales or signups?
About the Author:
Article Marketing is just one of the ways you can dominate the internet and explode your business. Use the system Adair Jones uses and be a leader in the home based business industry. MLSP is exactly what you need, because it is a system designed to get you over the learning curve fast and not have to deal with the technical BS you have dealing with. Can you make 5K in 30 Days, starting now, with what you have already built with your business? See how 4 online masters would do it, starting from scratch, with NOTHING!
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